An Exploratory Study of Shopper Perception and Shopping Duration in a Virtual Reality (VR) Store
نویسندگان
چکیده
منابع مشابه
Retailing in Social Virtual Worlds: Developing a Typology of Virtual Store Atmospherics
Retailing in 3D virtual environments, including social virtual worlds (SVWs), is considered an evolution of the traditional web store, offering advantages and an improved shopping experience to the customer. Although studies concerning retailing and store design in SVWs are starting to emerge, only one thus far dealt specifically with virtual store atmospherics. While this previous study proved...
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